Rodrigo Vargas

Rodrigo Vargas is a strategic designer with 14 years of experience, working on projects for companies across various sectors. His work combines creativity, data analysis, and business insight to develop design solutions that strengthen brands, enhance the user experience, and generate measurable results.

Challenge

The challenge of this project was to redesign my personal brand; I went through a process that I believe brought me to a point of greater maturity. I defined a new positioning and a new way of presenting myself as a professional in the market. The goal was to give my brand a completely fresh look while also showcasing the maturity I have gained over the years.

Approach

Before diving into the proposal, I undertook a process of research and self-discovery to gain a deeper understanding of my values, influences, and perspective on design. By analyzing this information and evaluating various visual styles, I identified that the concept of “a new version” represented the exact direction I was seeking.This idea is directly linked to how I approach challenges and opportunities: offering a fresh perspective, a new outlook, and a strategic vision capable of unlocking the true potential of every project. Guided by this principle, I developed the identity presented here, translating my view of design and the value I aim to deliver in every project into visual elements.