/ IN SHORT
My purpose is to help companies grow better.
I’m Rodrigo Vargas, a specialist in strategic design and digital experiences that solve communication challenges for brands. I craft solutions through the lens of branding and digital experience to create truly effective outcomes.
With 15 years of experience across various sectors, I’ve identified key factors that make design an efficient strategy applied directly to creation, bringing speed and efficiency to deliveries. I believe design needs to be simplified and increasingly democratized for companies to grow.
I’ve always believed that, above all, we need to plan, research, and think before executing in an objective way—creating well-planned brands and digital experiences focused on generating real results.
15
years of experience
+60
satisfied customers
+150
projects delivered
75%
of customers return
/ SERVICES
Branding
I shape brands by connecting strategy, ideas and visual expression. My approach starts by understanding what makes a business unique and translating it into a distinctive identity, from positioning and personality to logos, guidelines and cohesive systems designed to create recognition and remain relevant over time.
Expertise
– Brand strategy
– Brand marks & logos
– Identity systems
– Brand positioning
– Naming
– Copywriting
– Brand guidelines
Websites & Digital
I design digital experiences that turn business goals into clear, engaging and intuitive interfaces. Working across websites, landing pages, e-commerce and digital products, I combine strategy, UX and visual design to create experiences that not only look distinctive, but work seamlessly for the people using them.
Expertise
– Digital strategy
– UX & UI design
– Website design
– E-commerce
– Landing pages
– Digital products
– Design systems
– Prototyping
– Responsive design
– Web development
Print & packaging
I create physical brand experiences that translate strategy and identity into tangible touchpoints. From packaging and labels to printed materials and production guidelines, I combine visual precision with practical thinking to ensure every detail is consistent, functional and faithful to the brand.
Expertise
– Packaging design
– Label design
– Print design
– Editorial design
– Production guidelines
– Packaging systems
– Print materials
– Art direction
– Prepress & production
Social Media
I create visual communication for social media and digital campaigns, turning brand strategies into engaging and consistent content. From social posts and stories to paid advertising assets, I design flexible visual systems that help brands communicate clearly, capture attention and maintain a strong presence across digital channels.
Expertise
– Social media design
– Campaign design
– Advertising assets
– Paid media
– Content systems
– Art direction
– Social templates
– Digital campaigns
– Motion & animated content
– Visual storytelling